miércoles, 7 de noviembre de 2007

Centrados y Concentrados en el Cliente

Algunos conceptos tomados de una publicación de SAP sobre CRM:

  • make the most of relationships with customers by capitalizing on customer insight
  • streamlining critical business processes across and beyond customer touch points
  • adapting quickly to changing business and customer needs
  • empower employees to customer-centric
  • invest in customer relationships
  • to win and keep your most valuable customers
  • cutomer loyalty and customer satisfactiona re imperative to secure sustainable growth
  • to create and deliver superior customer value
  • get a complete picture of your customer
  • order, return and payment history, profitability analysis and credit information
  • identify sales opportunites, reduce business risks, tailor product offerings
  • target marketing messages, optimize service levels


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